BODVOD AND TIME WARNER CABLE OF NEW YORK AND NEW JERSEY
CELEBRATE A RECORD YEAR FOR BOLLYWOOD
Time Warner Cable
[New York, NY, November 7, 2006] It has been a breakout year for Bollywood movies in America as a record number of Indian films have reached blockbuster status in 2006. Now, BODVOD and Time Warner Cable of New York and New Jersey celebrate the booming popularity of these films by bringing the newest hits to customers through Video On Demand.
After two years of steady growth, with monthly transactions jumping 150% from 2005, BODVOD has now signed content deals with two of Bollywood’s largest studios – UTV and Adlabs – and will be the exclusive video-on-demand supplier of their blockbuster hits across the United States. All films will be subtitled in English.
For the first time in history, Bollywood fans will be able to watch India’s official submission to the Academy Awards on-demand in their own homes even before Oscar members get a chance to vote on it. This year’s entry, UTV’s critically acclaimed smash Rang de Basanti, premieres on Time Warner Cable of New York and New Jersey in November.
“We are extremely delighted that Rang de Basanti will be available on VOD in the United States,” says the film’s director Rakeysh Mehra. “This means that people who might have missed it in theaters will have the chance to see the film at their convenience in the comfort of their own home. It significantly helps us with our Oscar campaign by reaching beyond the South Asian community.”
India’s highest-grossing film of 2006, the Adlabs sci-fi action thriller Krrish, will also make its on-demand premiere when it debuts on December 8. Shot in Singapore, the groundbreaking special effects in the Hrithik Roshan smash have made it Bollywood’s first super hero blockbuster.
Other hit titles include:
Bluffmaster starring Abhishek Bachchan and Priyanka Chopra in the story of a conman who risks losing the love of his life when his past catches up with him. Now available.
Swades starring Bollywood’s reigning box office sensation Shah Rukh Khan who teams up with the acclaimed director of the Oscar-nominated hit Lagaan. Premieres in November.
15 Park Ave starring Shabana Azmi, Konkona Sen Sharma, and Rahul Bose in a powerful Calcutta-set drama that played to critical acclaim at numerous international film festivals. Premieres in December.
Taxi No. 9211 starring John Abraham (Water) in a fast-paced comic thriller about a businessman and a taxi driver whose lives are turned upside down in a 24-hour period. Premieres in December.
The hits keep coming in early 2007 with the much-anticipated premieres of Shah Rukh Khan’s action blockbuster Don, the New York-set comedy Jaan-E-Mann, and the epic Moghul-era romance Umrao Jaan starring Aishwarya Rai and Abhishek Bachchan.
“As of November 1st, we expanded our selection of Bollywood and South Asian movies as the audience has dramatically grown,” stated Harriet Novet, Vice President, Public Affairs, Time Warner Cable of New York & New Jersey. “We continue to lead the industry in product and service innovation. Creating a separate On Demand platform to showcase films from around the world is another means of connecting people more closely with their culture right from the comfort of home in the New York City metropolitan area.”
Time Warner Cable digital customers have the opportunity of choosing to view titles by simply tuning to International Movies On Demand (IMOD) Channel 500. Each title may be viewed at any time. Each order is just $3.95 for unlimited access within 24 hours. Viewers can pause, fast forward and rewind right from their remote controls for the ultimate in convenience. Films on IMOD can be accessed by categories including Bollywood, Chinese, French, Italian, Japanese and Spanish.
BODVOD (www.bodvod.com) was created in 2004 to acquire, package, market and distribute "Bollywood" and other South Asian films, TV shows and music on all on-demand media platforms. BODVOD was the first video on demand (VOD) service offering Bollywood and South Asian content via a national footprint on cable, broadband and mobile through over 30 major distribution partners such as Time Warner, Cox, Google Video, Akimbo, Guba and others. The BODVOD team consists of media veterans with experience in content licensing, programming, retail products, marketing and distribution. BODVOD is headquartered in New York, NY and is a partnership of MEDIA and Schramm Sports and Entertainment.
About Time Warner Cable of New York and New Jersey
Time Warner Cable of New York and New Jersey serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.
Time Warner Cable of New York and New Jersey has led the telecommunications industry in bringing exciting, innovative services to customers including digital phone, high speed internet access through four ISPs, digital video recorders and Video On Demand. Visit timewarnercable.com/nynj
Our parent company, Time Warner Cable owns and manages cable systems serving 14.4 million subscribers in 33 states. Passing approximately 28 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).